The prophet of the speaking God fashions worlds with words. With his discourse he defies the deadening dominance of the royal consciousness of his age. With his exposition he exposes the avaricious adulteries of atrophied religion. His speech subverts strategies of social oppression and subjugation. But the prophet communicates more than criticism, for denigration is merely his device for deconstructing the dominant, or royal, consciousness. While his utterances undermine the unfounded claims and unfair policies of the dominant consciousness, the prophet passionately proclaims the possibility of hope and an alternative reality where God, as opposed to government, reigns supreme.
He declares not only the downfall of the hegemonic, but heralds an expectation of emancipation and justice. He may speak to subvert, but he subverts to set free.
Aside from certain faith communities which consign prophetic discourse to the distant past, the collective memory of American Christianity recalls no greater prophet than Dr. Martin Luther King, Jr. He not only criticized, but he energized. He fashioned worlds of liberation and reconciliation in a culture that gave mere lip service to such notions.
- Hidden (Secrets Trilogy, #2);
- Treasures from God.
In these performances King presented the indispensable verbal symbols which penetrated the deepest shared memories, not only of African Americans, but of a nation. By employing these rhetorical symbols as a means of reviving hope, King shaped the consciousness of a people and redefined reality.
It merely lies in offering a different lens through which we might see him, not primarily as a social activist, but as one who descends from the family tree of Jewish and Christian prophets. I should note from the outset that I am deeply indebted to numerous sources. Let this series, really, be a primer to go read his book. Minneapolis: Fortress Press, , You need an assigned goal for your content, as Luccock calls it:. Progress includes movement, but Many a novel has been begun with the author having his characters and main situations in mind but without final decision in detail about how it is going to come out.
But with a drama, the author must know the end from the beginning. He knows that Hamlet gets killed in the last act. Planning in advance will also avoid the trap of getting lost in your own writing. This is more common than you think. It can slip through the hands with incredibly elusive wriggles.
You can avoid this if you force yourself to make an outline. A good outline includes the headline title you will use, what your main points will be and precisely what conclusion you will draw. Before you have this outline, you shouldn't be writing at all—you should be thinking about your outline, finding facts to prove the points you want to make or checking those facts that you and others accept as truths.
These accepted truths usually turn out to be only half-truths.
The key lesson here is this: spend less time writing, and more time researching, thinking and double checking your assumptions. Armed with facts and insights, you will find it a lot easier to define the assigned goal that Luccock discusses. Once you have your assigned goal, spend some more time thinking about how you can make it sound great.
Freud and Marx got it wrong about a lot of things, but they are still studied today. Because they were interesting. Most of the time, you need to find a new, surprising way to formulate an existing and accepted truth. In essence, fruitful revision is the habit of constantly asking yourself, what is the most distinctive way to state this truth? What image, what analogy, what argument—or, even, what outrageous comment can I come up with to state my truth?
Says Luccock:. It is more like a highway well posted with legible signs indicating: this is where we are now; the next place will be so and so. This is exactly the way to think about content marketing: it should have added value for the reader.
(1998) Anne Wortham, “Martin Luther King’s Flawed Dream”
Content serves a purpose beyond your self-expression. If self-expression is what you're after, write poetry. Now moving into the more advanced stuff: think about how your audience will feel as it reads your piece. There's a great story on Bloomberg that shows how a theme park meticulously planned the emotions of its audience on a roller coaster: the anticipation, the build up, exhileration, the fear and the near misses all contribute to an experience that makes a lasting impression. The roller coaster developers developed their ride with emotions in mind.
This piece is probably one of the best primers on storytelling I have seen. Do yourself a favor and watch the video - it will make your day. You should do the same with your content. What is the feeling that your readers should have after finishing your piece?
- Navigation menu;
- Book Review-Lischer-The Preacher King.
- The Governments Child;
- 2. Where should it move? Towards an assigned goal.
- Unequal Opportunity: Fired Without Cause? Filing with the EEOC.
- Martin Luther King Jr. Speeches, Sermons, Texts: 5 to Know | Time?
- The Preacher King Martin Luther King Jr And The Word That Moved America (ePUB/PDF) Free;
Should they feel inspired, angry, surprised? And what should they feel while they're reading? Do you want to create suspense? Do you want your readers to feel grateful?
It has twists, turns, excitement and surprises—it's a little challenging at times but you know that this is actually the most efficient way to reach the summit. The most helpful content is usually one which teaches in detail on a limited area rather than one which travels, no matter how eloquently, over a wide stretch of territory.
Did Martin Luther King achieve his life's dream?
I don't know about you, but I found it mind-blowing that a midth century specialist in sermon preaching would offer such awesome advice on content marketing. Luccock didn't merely give theoretical advice. He also helpfully defined about a dozen content structures that feel remarkably contemporary. In fact, I took the content types that seemed most useful to marketers in this blog post, and I included some present-day examples of journalists and bloggers using these exact patterns for their content.
Begins on the ground: "I hate this door. Travels to higher truths: "Apparently I hate it because of bad design. Design is important.
The preacher King : Martin Luther King, Jr. and the word that moved America in SearchWorks catalog
Comes down to earth again: "It turns out that you can improve every functional object in the world by applying principles of good design. It can get slightly didactic as a form, but it's a very persuasive way to introduce theoretical concepts to your readers and to prove the relevance of these concepts in their professional or private lives. Much harder to pull off is The Chase. But it's a beautiful narrative form, and one you should master if you want to write compelling long-form content. The Chase is like a collaborative hunt set up by the writer with his audience.
A Chase is a great way to keep the attention of the audience, because the audience is actively involved in the hunt. As they are reading or listening, you're inviting the members of the audience to think about the problem, to guess at answers, to formulate hypotheses and see them validated or disproved. Malcolm Gladwell is probably the master of this kind of storytelling—always teasing the next little insight, the factlet that changes the direction of the narrative, the counterintuitive event that disrupts the narrative flow.
You can read all Malcolm Gladwell's New Yorker articles here. Another great example is this circa 50,word blog post over at Wait But Why.
Related The Preacher King: Martin Luther King, Jr. and the Word that Moved America
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